Nike ACG // Base Camp
For the Holiday 2020 ACG footwear and apparel collection, the product designers were inspired by Smith Rock State Park in Oregon. We brought Smith Rock to House of Innovation NYC to celebrate the launch of this collection for visitors to enjoy. We did this multi-sensory space by adding the scent of sagebrush and juniper, panoramic screen with content captured on site, sustainable topographic forms that resembles the iconic rock formation, and a few storytelling easter eggs that made this experience fully immersive.
Digital Pocket Guide
To enhance the physical in-store experience, we created the ACG Digital Pocket guide which acts like a trail guide for the journey. It is a digital experience that augments and extends the product innovation storytelling via the consumers most trusted camping tool; their phones. Earthlings have the chance to complete an adventure checklist where they can learn more about the collection, reveal hidden storytelling, unlock exclusive gifts and if they have sharp eyes, meet our friend Sassy the Sasquatch in any natural or unnatural habitat.
Explore Traction
Explore Water Resistance
Explore Quick Dry
Explore Sustainability
Explore Rugged Durability
Explore Cushioning
Behind The Design
