Nike .SWOOSH ‘Our Force 1’ Anthem
As .SWOOSH releases its first signature collection,‘Our Force 1’, we want to create an anthem that immerses people in the history and future of this Nike icon. Our Force 1 Collection pays homage to the initial 50 years of Nike, designed specifically for the digital era, celebrating the AF1's creativity and adaptability. This anthem unveils unprecedented digital interpretations of Air Force 1 spanning the past, present, and future, as we showcase the rich diversity of the Our Force 1 Collection, merging the beloved classic and most iconic Air Force 1 from our archives accompanied by entirely fresh interpretations of this timeless classic.
Crafting the Narratives
Our journey kicked off with an inspiring script from the talented Eric Montgomery. It became our roadmap, shaping the narrative for the teaser video that would introduce the entire collection. As we worked through the details of the footwear assortment, our focus shifted — to create a teaser that combined both fun and a sense of history. Through this process, we discovered the playful spirit and rich heritage behind each shoe, which guided how we carefully curated the final collection.
Regan Aliyah’s incredible voice work added a fresh, youthful vibe to the anthem, perfectly capturing the energy of today’s generation. Her words brought our vision to life, making it connect deeply with the vibrant spirit of young people today.
Building the Bedroom
The room is filled with neutral tones and reflects a mix of passions—from sneaker culture to gaming, sports, fashion, and art. Every detail has been thoughtfully considered. Our vision is to create a room that captures the essence of today’s youth culture, where creativity is boundless and the possibilities are endless.
No detail is too small
In this anthem, no detail is too small. From the distinctive gator shoe that is taken directly from OF1 collection, to the .SWOOSH coffee cup inspired by the familiar NYC bodega, every element is meticulously crafted. For the sneaker enthusiast, the infamous shoe on a pillow takes center stage, turning a passion into an artful display. Embracing the sneakerhead culture, IYKYK – we’ve added a playful nod to the unconventional act of licking the bottom of your shoe sole. And, in an innovative twist, witness the marvel of the shoe-transforming robot, seamlessly blending technology and style. Amidst these details, listen closely for the whimsical 'quack' of the Duckboot, adding a playful note to our pursuit of perfection. Each nuance contributes to the richness of the narrative, making every detail an essential part of the story we tell.
